East Bay's Curated Local Guide

Know Before
You Call.

Not a star rating from strangers. A real grade — verified across 5 pillars, earned by performance, explained in plain English.

Now live in the Tri-Valley · Expanding across the full East Bay in 2026
A
Select CertifiedTop tier · All 5 verified
B
Select ApprovedStrong · Minor gaps
C
Caution AdvisedResearch first
D
Limited VisibilityHard to verify
Full East Bay Hand-Vetted Only A–F Graded No Pay-to-Play
◆ THE EAST BAY'S ONLY DIRECTORY THAT GRADES BUSINESSES A THROUGH F ◆ 5 VERIFIED PILLARS · IDENTITY · TRANSPARENCY · REPUTATION · ACTIVITY · RESPONSE ◆ GRADES EARNED — NEVER BOUGHT · NO PAY-TO-RANK · EVER ◆ HVAC · JUNK REMOVAL · HEALTHCARE · WELLNESS · AND MORE ◆ THE EAST BAY'S ONLY DIRECTORY THAT GRADES BUSINESSES A THROUGH F ◆ 5 VERIFIED PILLARS · IDENTITY · TRANSPARENCY · REPUTATION · ACTIVITY · RESPONSE ◆ GRADES EARNED — NEVER BOUGHT · NO PAY-TO-RANK · EVER ◆ HVAC · JUNK REMOVAL · HEALTHCARE · WELLNESS · AND MORE
East Bay Select is the East Bay. All of it.
Launching in the Tri-Valley. Built for Oakland, Berkeley, Fremont, Hayward, Walnut Creek, Concord, and every community in between.
✓ Tri-Valley — Live Now Oakland — 2026 Berkeley — 2026 Fremont — 2026 Walnut Creek — 2026 Hayward — 2026 Concord — 2026
🛡
Grades are earned by performance — never by advertising spend
East Bay Select does not accept payment for rankings. Every grade is calculated from verified data across 5 independent pillars.
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The Select Grade™

A Grade System That
Actually Means Something

Yelp gives you what people felt. We verify what’s actually true — right now. Five pillars. One grade. The clearest picture of a business before you make the call.

Pillar 1
🔚
Identity Verified
Licensed, insured, and confirmed. You know exactly who you’re letting through the door.
“Who is actually showing up to my home?”
Pillar 02
🔍
Research-Ready
Real website, accurate contact info, enough to verify before committing to a call.
“I couldn’t find anything — is this even a real company?”
Pillar 03
🌐
Multi-Platform Reputation
Consistent reputation across Google, Yelp, and category-specific platforms.
“All their reviews are from the same week — are they fake?”
Pillar 04
📅
Recently Active
Verified customer activity in the last 90 days. Not just “open” — actually working jobs and earning new reviews.
“Are they still in business, or did they quietly close after those great reviews?”
Pillar 05
📞
Reliable Response
Systems in place to answer calls and follow through — not a phone that rings into a void.
“Will they answer when I call next month if something goes wrong?”
The Select Grade Scale
A
Score 80–100
Select Certified
Top tier. All 5 pillars verified.
B
Score 65–79
Select Approved
Strong. Minor gap in one pillar.
C
Score 50–64
Caution Advised
Gaps in 2+ pillars. Research first.
D
Score 35–49
Limited Visibility
Hard to verify. Ask for references.
F
Score <35
Not Listed
Doesn’t meet EBS minimums.

Why a Grade Beats
a Star Rating

Yelp stars measure what past customers felt on a single platform. A contractor can have 4.8 stars with reviews from 18 months ago, no real website, and a disconnected phone. You don’t know — until you call and nothing happens.

The Select Grade measures what actually predicts whether a business will show up and follow through. Think of it like a Carfax — except for the business you’re trusting.

And for healthcare, it goes further: NPI verification, board certification, insurance accepted, and whether they’re actually taking new patients.

62%
of home service calls are never returned
The Reliable Response pillar surfaces this gap before you waste a day waiting.
41%
of "5-star" businesses have unverified identities
High review counts don’t confirm licensing or insurance. Identity Verified does.
3 of 5
pillars are invisible to Yelp and Google
Research-Ready, Multi-Platform Reputation, and Reliable Response can’t be seen from a star rating.
For Business Owners
Wonder what grade your business would earn?
CiVallo Technologies built the framework behind The Select Grade. See your full score — free — at civallo.com.
Check Your Score at CiVallo →
Competitive Comparison

Why EBS is Different

Other directories rank by ad spend or review volume. EBS grades by actual readiness — the metric that predicts whether they’ll show up.

FeatureEast Bay Select ✦YelpAngiGoogle
A–F Business Grade✓ 5-pillar grade✗✗✗
Identity Verification✓ Every listingLimitedPaid only✗
Healthcare NPI Verification✓ Per listing✗✗✗
Verified Recent Activity✓ 90-day check✗✗✗
Response Infrastructure Score✓ Per listing✗✗✗
Curated — Not Open to All✓ Hand-vetted✗✗✗
Pay-to-Rank✓ NeverAds dominatePaid leadsAds dominate
Full East Bay Coverage✓ Expanding nowNationalNationalNational
Explains Why Grade Was Earned✓ Per pillar✗✗✗
Frequently Asked

Questions

What is East Bay Select? +
East Bay Select is a curated business directory for the East Bay region of California. Every listed business is graded A through F using The Select Grade — a 5-pillar verification system. Currently live in the Tri-Valley, expanding across the full East Bay in 2026.
How is The Select Grade different from Yelp stars? +
Yelp stars only measure what past customers felt. The Select Grade measures whether a business is currently set up to serve you well — verified, reachable, recently active, and operating across multiple platforms. A business can have 4.8 stars and fail three of our five pillars.
How does EBS grade doctors and medical offices? +
For healthcare providers, The Select Grade adapts: Identity Verified checks NPI number and state medical license; Research-Ready confirms insurance accepted and conditions treated; Recently Active confirms currently accepting new patients; and Reliable Response checks appointment booking systems.
Can a business pay to improve their grade? +
No. Grades are calculated from verified third-party data across five independent pillars. No business can pay to change their grade. Ever.
Does East Bay Select cover Oakland, Berkeley, and Fremont? +
East Bay Select is built for the entire East Bay. Coverage is currently live in the Tri-Valley. Oakland, Berkeley, Fremont, Walnut Creek, Hayward, and Concord are launching in 2026. Submit now to be first in the queue.
For Business Owners

Get Listed.
Earn Your Grade.

A listing on East Bay Select puts your business in front of East Bay residents with a grade that builds trust before the first call.

✓
Select Grade assessed across all 5 pillars
✓
Listed in front of active East Bay residents
✓
Grade displayed publicly — builds trust before the call
✓
Curated placement — never alongside unverified listings
✓
Upgrade path to improve your grade via CiVallo Technologies
⚡ First 25 businesses lock in launch pricing forever. 24 spots remaining.
Listed
Free
EBS-managed. No cost, ever.
  • Select Grade assessed
  • Listed in directory
  • Grade displayed publicly
  • EBS controls page content
Included with submission
Claimed
$49/mo
  • Own your page content
  • Description & services
  • Owner FAQ
  • Phone & website live
  • Claimed badge on listing
Claimed+
$79/mo
  • Photo gallery (up to 12)
  • Profile analytics
  • Priority in grade tier
  • EBS social spotlights
  • Quarterly grade review
  • CiVallo consult (1x/yr)
  • Logo on card & profile
Click a tier above to select. Paid tiers activated via Stripe after EBS approval.
Your Logo
Add Your Logo — One-Time Setup
Shown on your listing card and profile. Removed if subscription lapses.
$29
Payments via Stripe — no account required. Need help improving your grade? CiVallo.com →
Request Listing Review
Reviewed within 3 business days. Acceptance at EBS’s sole discretion.
By submitting you agree EBS may publish a Select Grade for your business. Grade cannot be influenced by payment.
Payments via Stripe · [email protected]
Help Shape the Directory

Suggest a Category

If your industry isn’t listed, tell us — it goes straight to our expansion queue.

Auto Repair Pet Services Landscaping Childcare Tutoring Personal Training Photography Flooring Pest Control Dentist Mental Health Other
Our Story

The East Bay Deserved
Better Than This.

Milakaa Terry, Founder of East Bay Select
Milakaa Terry
Founder, East Bay Select
CiVallo Technologies LLC

I spent years watching East Bay homeowners get burned by businesses that looked great online and disappeared after the payment. The reviews were real — but the picture they painted was never complete.

There was no directory that asked the hard questions. Are they still in business? Will they answer when I call? Can I actually verify who they are? Everyone counted stars. Nobody did the work.

East Bay Select was built to change that — for every local business that deserves to be found, and every resident who deserves to know who they’re trusting.

The Select Grade™ is the result of that work. Five verified pillars. One letter. The clearest picture of a business before you make the call.

A–F
Select Grade System
First consumer grading system built for the East Bay
5
Verified Pillars
Every grade from independent third-party data
$0
Pay to Rank
Grades are earned. Cannot be purchased.
Powered By
The Select Grade™ framework is developed by CiVallo Technologies LLC — a Tri-Valley firm specializing in AI visibility and local search infrastructure. civallo.com →
Legal

Privacy Policy

Effective April 16, 2026 · East Bay Select

1. Information We Collect

East Bay Select collects information you voluntarily submit, including business name, city, category, website URL, and contact email when submitting a listing request or category suggestion. We do not collect payment information directly — payments are processed by Stripe.

2. How We Use Your Information

Submitted information is used solely to evaluate listing eligibility, contact you regarding your submission, and publish your business listing. We do not sell, rent, or share your personal information with third parties for marketing purposes.

3. Publicly Displayed Information

If your business is listed, your business name, city, category, phone number, website URL, and Select Grade will be publicly displayed to assist consumers in evaluating local businesses.

4. Cookies and Analytics

East Bay Select may use cookies and anonymous analytics tools to understand how visitors interact with the site. You may decline cookies via the consent banner. No personally identifiable information is collected through cookies.

5. AI Crawler Disclosure

East Bay Select is intentionally structured for indexing by AI-powered search engines including GPTBot, ClaudeBot, PerplexityBot, and Google-Extended. By submitting your business for listing, you consent to your publicly displayed listing information being indexed and cited by AI search tools.

6. Data Requests and Removal

To request removal of your information, contact [email protected]. We will respond within 10 business days.

7. Contact

East Bay Select is operated by CiVallo Technologies LLC, Livermore, CA. Contact: [email protected]

Legal

Terms of Use

Effective April 16, 2026 · East Bay Select

1. Acceptance of Terms

By accessing or using East Bay Select (“EBS”), you agree to be bound by these Terms of Use.

2. Editorial Independence of The Select Grade™ — Critical Provision

East Bay Select retains sole and absolute editorial control over The Select Grade™ and all pillar scores assigned to any listed business. No payment, subscription, or commercial relationship of any kind influences, modifies, or affects The Select Grade™ or any component pillar score. A business owner’s payment for any EBS product constitutes express acknowledgment that their Select Grade™ is determined solely by EBS’s independent methodology and cannot be purchased, improved, or influenced by any financial transaction.

3. Claimed Listings

Businesses may purchase a Claimed or Claimed+ subscription to manage owner-editable content on their listing page. Claimed content must be accurate. Cancellation results in immediate removal of all owner-managed content and paid add-ons including logo display.

4. Listing Decisions

East Bay Select reserves the sole right to accept, reject, or remove any listing at any time. Payment of any fee does not guarantee listing acceptance.

5. Grandfathered Pricing

The first 25 businesses to subscribe to a Claimed or Claimed+ plan are eligible for grandfathered pricing at the rate active at subscription commencement. Cancellation forfeits grandfathered status permanently.

6. No Warranty

East Bay Select provides listings and grades for informational purposes only.

7. Governing Law

These Terms are governed by the laws of the State of California. Disputes shall be resolved in Alameda County, California.

8. Contact

East Bay Select is operated by CiVallo Technologies LLC. Contact: [email protected]